the future of feel good car buying and selling

for dealers, by dealers

we’re inviting you to join the revolution

We aim to create a fairer environment for both dealers and consumers, ensuring that dealer finance is both easy to access and easy to understand by all.

our latest TV advert

latest open letter to our dealers

The ‘feel good’ that underpins the brand
isn’t just a sentiment but a defining principle set to transform every part of the car buying and selling experience, and it’s working. Having spent £7m to build, launch and activate, our journey is only just beginning… is proving to be an excellent innovation by MotoNovo Finance that has already proven to deliver quality leads and proposals in the short time we’ve been with them

Martin, Small Bone & Son Service Station Ltd ★★★★★

The customer loved it…a customer we wouldn’t have had if it wasn’t for They found the car, got finance and drove away within 24 hours

Alan, Abbeygate Garages Ltd ★★★★★

we continue to engage customers...
  • with an impactful advertising campaign
  • explaining the benefits of dealer finance
  • allowing them to search anytime, anywhere
  • building trust in our proposition

creating outstanding results for dealers...
  • dealers are seeing a huge uplift in volume and proposals
  • dealers not yet on the platform have seen a decrease in volume and proposals*4

The overdue revolution has started and we deeply thank those early adopting dealers who took the leap with us.

We now need to build on this strong start by extending our ad reach and optimising the platform, and to do this we need your continued support, providing the cars for customers to find. Email to join us.

Mark Standish
Group CEO

Click to download the full letter in PDF

*1 TV delivery source: Barb *2 Source: Google Analytics (January 1st to May 28th 2018) *3 When asked how they feel about when in the market to purchase car finance. Total sample based on 1,783 consumers surveyed (May 2018). Source: internally commissioned research *4 Source: internally conducted research, direct comparison of year on year proposal and business written based on MotoNovo dealer community of 3,653 dealers (April 2017 compared to April 2018).

what our dealers say about

It is great to continue to receive dealer testimonials that the site is beginning to generate the leads that it is intended to is totally incremental to our business. We are getting more leads and sales through, and we have really increased our finance enquiries and penetration. The whole process is very smooth in comparison to other sites. ★★★★★


Premier Car Sales Ltd

A customer heard the advert in the gym, visited the website, applied for a car and was accepted. A very positive experience of ★★★★★


KCS of Surrey Ltd

It’s had a good start, and I’ve had some early success with, I hope it continues” ★★★★★


FastFit, Dunbartonshire

As a motor dealer I feel is a refreshing and responsible approach to car buying and selling.  It secures the fairest deal for customers funding a car and I have saved customers money as a result. Unlike finance brokers that attempt to capture finance transactions from advertising sources, and don’t always offer competitive rates as they are working for commission from the finance providers. ★★★★★

Mark Beddows

Beddows Motor Company, Northamptonshire

together we can take back control of the car buying journey

“The idea behind is the triple win. We want the dealer to win by lowering advertising costs; we want the customer to win by offering them a good deal from a dealer with transparency; and we want to win as well.”

Adam Mepham

Head of Motor, MotoNovo Finance

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Latest press advert – May 2018

Latest press release - May 2018  

November press

November press release In November was not only sponsoring the ARN event but we had a belly band on Motor Trader...

Phil Morgan interview in Motor Trader gears up for January launch's, Phil Morgan, was recently interviewed by MotorTrader Orginially posted by...

October press

October press release AM magazine join the revolution! Please fill in our short dealer registration form and one of our team...

September press

September press release AM, Motor Trader and Car Dealer magazine join the revolution! Please fill in our short dealer...

findandfundmycar testimonials testimonials find out what dealers have to say... We here at Car-Link are excited to be partnered with MotoNovo in their new...

Criteria Cars case study

Adapting the use of Online Marketing to Increase Returns In 2013, Criteria Cars stopped using the market leading trade aggregator to promote their...

billboard teasers

  have a flick through the below images to see what we have created to advertise nationwide via outdoor media join the...

video footage from Motor Trader awards

Click the video below to see how comes across to VIP guests in Motor Trade awards join the revolution! Please fill in our short...
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©2018 MotoNovo Finance.

MotoNovo Finance, a division of FirstRand Bank Limited (London Branch). Registered in England (Branch Reg. No: BR010027) at Austin Friars House, 2-6 Austin Friars, London, EC2N 2HD. FirstRand Bank Limited is authorised and regulated by the South African Reserve Bank. Authorised by the Prudential Regulation Authority. Subject to regulation by the Financial Conduct Authority and limited regulation by the Prudential Regulation Authority. Details about the extent of our regulation by the Prudential Regulation Authority are available from us on request. FirstRand Bank Limited (London Branch) is a branch of FirstRand Bank Limited, a public limited company registered with the Companies and Intellectual Property Commission in South Africa (Reg. No. 1929/001225/06) Head office: 4 Merchant Place, Corner Fredman Drive and Rivonia Road, Sandton 2196, South Africa