find out what dealers have to say…

We here at Car-Link are excited to be partnered with MotoNovo in their new venture We think this business model is perfect for assisting the used car industry as a whole, as it will provide a search engine that will be beneficial for both the deal and the consumer.

Alan Fisher

Managing Director, Car-Link

Very pleased with, great concept and showing real promise for the motor trade. Look forward to seeing the sales role in!

Sam Jordan

Sam Jordan Cars Ltd

From our perspective, we could not be more supportive of the launch of We are truly excited to see this platform become a success and to continue to work closely with MotoNovo. For too long, there has been a strangle hold on dealers in terms of internet advertising. We believe this new product will deliver a better experience for our clients new and old, increase profitability and strengthen our working relationship with one of the country’s leading finance providers.

Matt Johnson

Knightsbridge Cars will allow our customers to carry out a vast amount of their online research/ buying journey in one spot. The transparency it offers will feed the customers need for payment information reducing their need to search further. This should lead to quality, pre-qualified leads with some approved deals chucked in for good measure. In turn this will allow us to control and reduce the finance brokerage activity that is currently contributing to the erosion of our margins.

Richard Brown


[ is] a total no brainer….
A big finance house builds a multi-million pound website and sets a fair pricing policy and re-invests all the subscription money on marketing. What a breath of fresh air.
MotoNovo will need lots of cars on the site so that it appeals to the customer, who will demand a large volume of cars to choose from. This could be a problem unless every independent gets on board.


Stuart Saunders

Urban Car Company is what we have been waiting for; a co-operative platform for dealers which will break the negative cycle of aggregators & online finance brokers giving a raw deal to both customers & dealers. This will also help us reach more customers & consequently sell more units & increase our finance penetration

Steve Drewery

Just Audi VW just makes perfect sense, it is a win/win for everyone. We’ve been keen since the first day we heard about it and we can’t wait until it goes live across the country!

Chris Roach

Chequers Cars Lightwater

It’s exciting to be part of a growing venture that takes care of its dealers first!

Joe Perrett

Colin Moston Cars

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MotoNovo Finance, a division of FirstRand Bank Limited (London Branch). Registered in England (Branch Reg. No: BR010027) at Austin Friars House, 2-6 Austin Friars, London, EC2N 2HD. With our new Head Office based in One Central Square, Cardiff, CF10 1FS. FirstRand Bank Limited is authorised and regulated by the South African Reserve Bank. Authorised by the Prudential Regulation Authority. Subject to regulation by the Financial Conduct Authority and limited regulation by the Prudential Regulation Authority. Details about the extent of our regulation by the Prudential Regulation Authority are available from us on request.